Election Workshop and ALDC are working together to help Lib Dem campaigners deliver a high quality direct mail plan for their wards. ALDC have created a set of direct mail templates. Election Workshop will artwork, produce and post the mailings.

ALDC has allocated G8 grants to scores of wards across the country. We are also offering the same direct mail for wards to buy-in to. So you can add more wards that didn’t get a G8 grant, or you can also buy additional letters to supplement your G8 grant allocation.

ALDC’s Mailing options

We will add ALDC’s February and March templates when they are released. You can view the November and January templates here:

• Conservative facing squeeze – letterand insert.
• Labour facing squeeze – letterand insert.
• Postal vote recruitment – letter, insertand knock up postcard.
• Postal vote – letterand postcard.

Pageplus versions are in design section of this page.

Wards that wish to add extra letters, or wards that are choosing to do the mailings without G8 or Fighting fund support should submit their copy and photos by deadline below.

November

G8 grant deadline for content 28^th October. Print ready artwork by 9am 1^st November.

Buy-in deadline for content or print ready artwork 9am 7^th November.

Posted on or around 14^th November, which lands Thursday 15^th to Saturday 17^th.

January

(special deadlines to avoid Xmas. Please submit early when possible)

G8 grant deadline for content is 7^th January, print ready artwork by 9am 8^th January.

Buy-in deadline 9am 10^th January.

Posted on or around 16^th January which lands on Thursday 17^th to Saturday 19^th.

If you are buying extra letters for an existing G8 grant then please submit your artwork anzd data following the guidelines you will have received with your bid offer from ALDC.

If you are buying letters for a ward that has not received a G8 grant then you can use ALDC’s templated to create the mailing content or submit content for Election Workshop to artwork you mailing. If you would like Election Workshop to artwork your mailing then please submit your content according to the following guidelines.

Design content submissions

ALDC’s Mailing options

We will add ALDC’s February and March templates when they are released. You can download the November and January templates here:

• Conservative facing squeeze – pageplus letterand insert. January insert.
• Labour facing squeeze – pageplus letterand insert. January insert.
• Postal vote recruitment – pageplus letterand postcard.
• Postal vote – pageplus letterand postcard.

Please make sure that the content submitted is appropriate for the insert and of good quality. We are offering heavily discounted prices on design (less than half price or FREE) and this is based on the content being adhering to the rules below prior to submission.

                For letters this is:

• Candidate or group photo
• Candidate name, description, description of AREA, email and/or other contact details
• For the bar chart, choose the best argument for the bar chart you can. Please supply the vote numbers/percentages or order from the election you have chosen. Provide 8-12 words describing which result it was.
• Letter short enough to fit in the space available
• A scan or a signature or the words to put in a blue signature font
• A Post Script
• Letters will be addressed to <env_name> in the data unless specified otherwise

For November SQUEEZE insert this is:

• Is the main opposition Labour or Conservative?
• Portrait photo
• Three short (up to five words) positive reasons to support us
• Three short (up to five words) reasons not to support our main opposition
• Candidate name
• Replacement strapline that currently says “Labour are out of the race and cannot win in our area”
• Supporting words for (c) which give reasons to support us and where appropriate not the main opposition. E.g. CANDIDATE is the only candidate that lives in PLACE.
• Headline for top back page article, sub heading and body text
• Three diverse endorsement photos (signed off that they can be used in a mailing)
• Three appropriately sized quotes, with their name and location as they want printed

Optional:

• Three options for the tick boxes
• Return address

For postal vote recruitment postcard or postal vote letter insert this is:

• Two excellent photographs. One should be a communicating photograph talking to voters ideally for the front. The second can be a candidate or team photo.
• Two or three words each for our candidate name versus our characterisation of the main opposition.
• Any changes to the three reasons to vote by post. Additions must also include the words removed to make room for the additions.
• Three excellent photos illustrating the top three attacks
• imprint

Mailing specification

For information the specification of the ALDC mailings and their prices are:

Squeeze letters

• SS A4 colour letter 100 or 120gsm uncoated
• DS A4 insert 130gsm silk
• Enclosed into DL or C5+ machine envelope
• ONEPOST Indica and royal mail specification

Buy-in cost per item is 56p inc VAT (price of second class stamp) including design with a minimum of 250 letters. Otherwise design is £39 including VAT.

Postal voter letters

• SS A4 colour letter 100 or 120gsm uncoated
• DS A5 insert 170gsm silk
• Enclosed into C5+ machine envelope
• ONEPOST Indica and royal mail specification

Buy-in cost per item is 56p inc VAT (price of second class stamp) including design with a minimum of 250 letters. Otherwise design is £39 including VAT.

Postal vote recruitment letters and postcards

Specification

• SS A4 colour letter 100 or 120gsm uncoated
• DL slip 130gsm gloss
• Enclosed into C5+ machine envelope
• ONEPOST Indica and royal mail specification
• A5 mail merged postcard OR Riso A4 with overprint.

Buy-in cost per item is 60p inc VAT. Design is £49 including VAT. £8 delivery for the postcards.